Overview
Make room for play.
GramLingo is a language product built around play rather than placement tests. The identity had to welcome people back daily, not grade them. The Gramlin character, the learning worlds and the question journey were designed as one system, so practice feels like a game a learner chooses to return to.
Scope
01
Companionship
A familiar face to return to.
02
Discovery
Questions met one at a time.
03
Progress
Only up: XP, streaks, unlocked worlds.
04
Outcome
English practice that feels welcoming enough to keep up.
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