GramLingo · Learning · Brand & game experience

Make room for
play.

Start with a game. Stay for the learning.

CategoryBrand identity, Game experience, Product design
ScopeCompanionship · Discovery · Progress
Published13 September 2026
GramLingo — cover image
Overview

Make room for play.

GramLingo is a language product built around play rather than placement tests. The identity had to welcome people back daily, not grade them. The Gramlin character, the learning worlds and the question journey were designed as one system, so practice feels like a game a learner chooses to return to.

Scope
01

Companionship

A familiar face to return to.

02

Discovery

Questions met one at a time.

03

Progress

Only up: XP, streaks, unlocked worlds.

04

Outcome

English practice that feels welcoming enough to keep up.

Gallery
Related thinking

Where this work connects.

Open as interactive case study