The questions that come up before a project.
Collected from the service pages, in one place. If something is missing, ask Pulse AI on any page or write to contact@pulse-branding.com.
Will you keep what already works?
Yes. Rebranding is not a ritual destruction of existing equity. We keep useful signals and replace what is holding the business back.
From brand identity
Do you design only the logo?
No. A logo without a broader system is usually too fragile to carry the brand.
From brand identity
Can the system work across China and global markets?
That is often a core requirement. We design for consistency while accounting for differences in platform behavior and interpretation.
From brand identity
Do we need strategy before a rebrand?
If the business has changed, the market has moved or internal teams disagree about what the company stands for, yes. Otherwise identity work risks polishing an unresolved problem.
From brand strategy
Do you only work with new brands?
No. Strategy can be more valuable when a business has already accumulated products, audiences and legacy assumptions.
From brand strategy
Is testing always part of the process?
No. We use testing where uncertainty is meaningful and the decision is consequential. We do not add research simply to make the process look scientific.
From brand strategy
Do you build as well as design?
Yes. The digital system is designed with implementation constraints and performance in mind.
From digital experience
Will the site be motion-heavy?
Only where motion adds value. One dominant motion idea per viewport is a good default.
From digital experience
Can you work with an existing site?
Yes, but we first decide whether the existing architecture deserves to be preserved.
From digital experience
Still deciding?
Run the free audit first. It tells you where the leverage appears to be before anyone talks about scope.