Transformations, not decorations.
A selection of brand, digital and strategic work across science, B2B, consumer and cross-border businesses.
We care about what changed.
The strongest case study is not a gallery of applications. It shows the business context, the problem that mattered, the insight that changed the direction, what was built and what happened afterwards.
Built most recently.
The 9 most recently published projects: the identity, product and digital work built from 2025 onwards. Covers are real captures from the site or product, except where the project predates its current site, in which case the recovered original artwork is shown.
Scientific Excellence
WestLake Laboratory built the WeKwikGene brand, establishing a unique identity for its revolutionary plasmidsharing platform. The project focused on supporting molecular research in China.
Robotist
Robotist needed a clearer way into a crowded robotics market. The work started with positioning: what the company sells, who it serves, and how a range of machines should read at a glance. From there the identity, the product curation and the digital journey were brought into one system, so a buyer can understand, compare and choose without translation.
NeoLabCare
NeoLabCare began as a simpler idea of personal care: fewer steps, clearer claims, no theatre. Strategy, identity, packaging and website were connected through one idea - considered simplicity - so the brand reads the same on a bottle, a page and a shelf.
GramLingo
GramLingo is a language product built around play rather than placement tests. The identity had to welcome people back daily, not grade them. The Gramlin character, the learning worlds and the question journey were designed as one system, so practice feels like a game a learner chooses to return to.
Brainy Baobei
A personal reading of Chinese wisdom deserved an experience that felt quiet, warm and usable rather than mystical. An expressive identity was paired with clear chart, interpretation and report views, so a reader can move from curiosity to a reading they actually understand.
Pulse Growth Engine
Content work was spread across disconnected tools: sources in one place, brand context in another, review somewhere else. The brief came from that daily friction. The product brings sources, brand context and review into one workspace, with a hierarchy that keeps the work visible and the structure out of the way.
Ancient Science of China
The catalogue holds centuries of scientific writing, but its structure was invisible to a first-time reader. The work began with the catalogue itself: categories, dynasties, scholars. An editorial identity and a restrained type system give the collection a way in, with bilingual typography that treats the source material as the object of value.
Audience Insights
Pulse Instinct is a preferencetesting platform that captures audience reactions to visual content. Pulse Branding created a brand identity and digital assets to reflect its forwardthinking approach.
Edenne
Edenne is a companion world rather than a chat window: a place with atmosphere, characters and continuity. The heart-and-flame identity, the residents and the spatial journey were built as one world, so presence reads as a place you return to rather than a session you start.
Earlier work, kept as an archive.
17 earlier projects from the 2024–2025 Webflow catalogue: 16 first published in December 2024, plus TTELG in March 2025. They are presented as an archive record, not as recent work. Each card links to the case page rebuilt from its original catalogue entry.
Art Therapy Healing
ArTing Therapy offers emotional healing through art, transforming pain into creative resilience. Pulse Branding crafted an identity that captures Tingting Chen’s journey, blending art with therapeutic support.
Bespoke Floral Design Studio
Atelier Phi specializes in unique, bespoke floral arrangements that tell stories. Pulse Branding helped shape an identity that reflects creativity, elegance, and nature’s beauty.
Heart Health Support
Since 2002, Beacon of Love has funded surgeries for children with congenital heart disease in China. Pulse Branding helped bring their story to life by enhancing their identity and creating impactful campaigns.
Barocko Jewelry Launch Campaign
Bvlgari's Barocko collection draws inspiration from the ornate Baroque period. Pulse Branding created a visually stunning campaign to reflect the luxury, sophistication, and artistic heritage of Bvlgari's new collection.
Community Engagement
ELG focuses on fostering educational growth and supporting children with special needs through community initiatives. Pulse Branding collaborated to enhance their identity, focusing on inclusivity and compassion.
Ecommerce Enablement
Fulljet provides ecommerce solutions to empower brands in China. Pulse Branding worked to enhance Fulljet's visual identity and communication strategy, ensuring alignment with Baozun's mission.
Premium Gift Marketplace
Giftex specializes in connecting people with premium gifts from around the world. Pulse Branding helped shape a brand identity that reflects uniqueness, elegance, and meaningful connections.
Artistic Space for Young Creatives
Huahuatian Art Institution wanted a space that reflected the boundless creativity of children. Pulse Branding transformed their visual identity and venue to foster imagination and inspire creativity.
Artisanal Bakery Branding
Lareesa's Bakery brings the warmth of freshly baked bread to the heart of the community. Pulse Branding developed a brand identity that reflects authenticity, warmth, and a passion for quality.
NonWoven Filtration Solutions
Lihonor specializes in innovative nonwoven technology for filtration applications. Pulse Branding refreshed their visual identity and communication to reflect leadership in technology and sustainability.
Leadership and Service
Rotary China empowers communities through leadership and humanitarian projects. Pulse Branding revitalized their visual identity to align with their mission of community inspiration.
Manga for Inclusion
Pulse Branding collaborated with Xiersen to create "Special Slices," a manga series that promotes the inclusion of adults with special needs. The project involved building an engaging visual identity and platform.
Inclusive Education
TTELG aimed to redefine their brand to reflect their commitment to inclusive, evidencebased education in Asia. Pulse Branding enhanced their visual identity and digital presence to empower educators and students.
Pioneering Biotech Incubator
Viva BioInnovator is dedicated to supporting cuttingedge biotech startups. Pulse Branding worked to create an innovative visual identity and cohesive brand strategy to attract biotech innovators.
Premium Vodka Branding
Vodkiss blends the rich heritage of Russian vodka with modern sophistication, crafted for discerning urban women who appreciate quality in every aspect of life.
Social Inclusion Advocacy
Xiersen advocates for the inclusion of adults with special needs in society. Pulse Branding partnered to create a brand identity and campaign to promote social awareness and empathy.
Personal Branding
lareesa.hu represents Lareesa’s journey as a creative entrepreneur, sharing insights, projects, and experiences. Pulse Branding developed a cohesive personal brand that reflects authenticity, growth, and creativity.