Overview
A daily ritual, reconsidered.
NeoLabCare began as a simpler idea of personal care: fewer steps, clearer claims, no theatre. Strategy, identity, packaging and website were connected through one idea - considered simplicity - so the brand reads the same on a bottle, a page and a shelf.
Scope
01
The brief
Make a simpler personal-care ritual clear, credible and easy to navigate.
02
Our approach
Connect strategy, identity, packaging and website through one idea: considered simplicity.
03
Outcome
Strategy, identity and digital experience for a simpler daily ritual.
04
Products
A hero range built around a single daily ritual.
Gallery
